Developing a stronger brand to improve organizational effectiveness
A small commercial real estate management & development company sought to improve the way it operated and performed as an organization. Questfire’s work focused on the strengthening the company in two inter-related ways:
Strengthen more fully the corporate brand, and
Improve organizational effectiveness.
Our work synched the “internal with the external” to strengthen brand-building, and linked “purpose with pragmatics” to improve organizational effectiveness.
