Using culture and brand to propel a dramatic upshift in business strategy

A large, $2B multi-state retailer sought to upshift its strategy – altering its business model, geographic reach, customer base, and competitive set.   Externally, a current Questfire partner in a previous role focused on re-positioning the brand and re-imagining the customer experience.  Internally, a new Mission, Vision, Values, and Corporate Brand was created to synch internal beliefs, behaviors, and language – from corporate to the front-line – to this business transformation. Internal training and communications programs were created to drive change on a day-to-day basis.  This work was a launching pad as the company has grown nearly 5x.