Build a brand that grows your business.
insights
(To Identify Opportunities)
Customer Listening Program (CLP)
Quantitative Studies
Custom Proprietary Studies
Focus Groups
1:1 Interviews
Measurement
Strategy
(To Focus Action)
Brand Positioning
Customer Experience
Product/Service Innovation
New Segments/New Markets
Integrated Brand & Marketing Communications Planning
training
(To Create Self-sufficiency)
Structure Process as Questfire-led or Company-led
Address Specific Issues/Topics
Create Brand Operating System
Create MarCom Operating System
Our Work
Developing a stronger brand to improve organizational effectiveness
A commercial real estate management & development company sought to improve the way it operated and performed as an organization. Questfire’s work focused on the strengthening the company in two inter-related ways:
Strengthen more fully the corporate brand, and
Improve organizational effectiveness.
Our work synched the “internal with the external” to strengthen brand-building, and linked “purpose with pragmatics” to improve organizational effectiveness.
Using culture and brand to propel a dramatic shift in business strategy
A large, $2B multi-state retailer sought to upshift its strategy – altering its business model, geographic reach, customer base, and competitive set. Externally, a current Questfire partner in a previous role focused on re-positioning the brand and re-imagining the customer experience. Internally, a new Mission, Vision, Values, and Corporate Brand was created to synch internal beliefs, behaviors, and language – from corporate to the front-line – to this business transformation. Internal training and communications programs were created to drive change on a day-to-day basis. This work was a launching pad as the company has grown nearly 5x.
Re-defining customers’ service experience to drive profitable sales growth
A large national insurance company sought to innovate how its broker channel served small to mid-sized businesses.
A current Questfire partner in a previous role conceptualized design ideas across a spectrum of customer need states, finally identifying service design ideas for the channel to roll-out to its customer base. Piloted in a handful of markets, the service re-design program proved so successful that it became company standard.
Revitalizing a storied brand and distinct company culture
A mid-sized apparel company’s success had been fueled for many years by a strong internal culture and a distinct set of brands. However, its future success was now being threatened by a number of growing internal tensions – from silos to a transition in the workforce. Questfire’s initial work focused on charting a strategic path forward – with a research-driven update to Mission, Vision, and Values. Then we focused on two keys for long-term success:
Develop a leadership development program to drive alignment and process changes amongst leadership, and
Develop people/HR practices to integrate change fully within the organization.