Revitalizing a storied brand and distinct company culture
A mid-sized apparel company’s success had been fueled for many years by a strong internal culture and a distinct set of brands. However, its future success was now being threatened by a number of growing internal tensions – from silos to a transition in the workforce. Questfire’s initial work focused on charting a strategic path forward – with a research-driven update to Mission, Vision, and Values. Then we focused on two keys for long-term success:
Develop a leadership development program to drive alignment and process changes amongst leadership, and
Develop people/HR practices to integrate change fully within the organization.