Ignite Your Culture.
Ignite Your Brand

Lost in all the shuffle of strategy and execution is the people expected to execute.

Questfire is a brand and leadership firm for companies seeking to upshift growth & performance.

We are inspired by “The Hero’s Journey”, a narrative that describes the typical adventure of the Hero archetype – the people who go out and achieve great deeds on behalf of the group, tribe, or civilization.

We, in turn, seek to inspire, help, and prepare the people up & down an organization who are driven to achieve great deeds within their company.

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Developing a stronger brand to improve organizational effectiveness.

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Using culture and brand to propel a dramatic upshift in business strategy.

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Re-defining customers’ service experience to drive profitable growth.

Ideas that Fuel Us:
An Interview with Andrea Martin, Nike’s Chief Learning Officer.

(Ideas the Fuel Us)
Dan Pink and The Puzzle of Motivation Ted Talk.

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Revitalizing a storied brand and distinct company culture.