We focus on mid-sized B2C and B2B companies and business units seeking to upshift their growth & performance

This strategy upshift is typically triggered by:

  • Product or Service launch
  • Leadership change / transition
  • Underperformance or stalled growth
  • Merger or Acquisition
  • Industry / Competitive Dynamics
  • Market Opportunity 

Client List

Our team has consulted to – and worked for – a range of companies, both at Questfire and elsewhere.  We are known for achieving results through strategic clarity, deep insights, and new thinking.  We have worked across a mix of B2C and B2B industries and competitive situations.  

  • Downtown Raleigh Alliance
  • Sprint
  • BlueCross BlueShield of NC
  • Bloomberg Magazine
  • Salomon Smith Barney
  • NationsBank
  • Barclay’s
  • Shearer’s Foods
  • Irving Consumer Products
  • Underwriters Laboratories
  • Genzyme

  • Campbell Soup Company
  • United Healthcare
  • Sempra Energy
  • Delta Air Lines
  • Sheetz
  • Wyeth
  • Boar’s Head
  • Ortho-McNeil Neurologics
  • Schering
  • Carlson Hotels Worldwide
  • Burkely Communities

  • POM Devices
  • US Department of Housing & Urban Development
  • Prego
  • Swanson 
  • Bell & Howell
  • Parata Systems
  • Research Square
  • Broker’s Gin
  • UBS
  • Premier Bank